Reach your fans on Meta: Cortex now integrates directly with Meta
At a glance
We’ve integrated with Meta, directly from Audience Builder.
Why? Good question. We know some clients want to target their fans with key messaging on as many channels as possible. This makes it easier. Don’t export/import data (hello GDPR and the ICO!), pass it straight across to Meta from Cortex, instead.
What’s more, all the normal rules apply - set it up to go manually whenever you want, or sync it automatically for as long as you need. Importantly, email addresses and phone numbers are hashed before syncing, protecting raw personal data.
Why this matters
When you’ve got tickets or merchandise to sell, when you’ve got a new bar opening in the Main Stand and you want to drive early access, or when you have sponsor deliverables you’re not hitting via your own channels - you can easily target your fans on Meta with our integration.
We see this being used best as part of campaigns where you’re targeting people across multiple channels. Send the details in an email, target them with personalised experiences on your website and app via our CMS and/or Promo Assets, and follow them relentlessly around the internet on Meta.
What you can now do
Connect your Audience Builder to your organisations Meta Business Account, direclty from the Cortex platform.
- Secure connection: No need to manually export/import data
- Data powered targeting: Know for certain you’re targeting who you want to
- Automated & relevant data: Setup your audiences manually, or sync automatically over to Meta (data syncs every 3 hours)
- Delete in Cortex and Meta: Done with your campaign? Delete the audience in the Cortex platform and we’ll delete the Meta audience for you.
What this looks like in practice
You have a renewal period approaching and want to ensure your fans are aware of key dates. Emails and web/app content isn’t driving the message home. Using Meta, upload the audience you need to target, and ensure they see your key message across Facebook and Instagram.
