Create, organise and distribute personalised, branded content across multiple front end channels and devices, attracting fans and generating revenue with unique sponsorship opportunities.
The hybrid-headless CMS is API-first but offers pre-built sport-specific content models, whilst the Custom Content Block feature supports content modelling, allowing users to create tailored templates for future content editing.
Built to complement the Content Management System, the Digital Asset Manager is a central library to upload and store all images, videos and other media assets. Features include:
A Content Management System (CMS) is a software application that enables users to create, manage, and modify content on a website without the need for specialised technical knowledge. Essentially, a CMS provides a user-friendly interface that shields users from the underlying code, making it easier for non-technical users to publish content such as text, images, and video. Common features include web-based publishing, and version control, among others.
A Traditional CMS is an all-in-one system where the content management and the content delivery layers are tightly linked, meaning it manages both the backend content management and the frontend presentation layer. This setup is suitable for quickly launching websites with predetermined templates and designs.
In contrast, a Headless CMS separates the content management from the content presentation layer. It only includes the backend content management and delivers content via APIs, which can be used to display on any device or channel (like websites, apps, or IoT devices) without a built-in frontend system. This provides greater flexibility and control over how and where content appears.
Flexibility: Developers can use any frontend technology to present the content, which allows for modern, dynamic websites and applications.
Omnichannel Publishing: Content can be pushed to various platforms and devices beyond websites, such as mobile apps, wearable tech, and even digital displays, from a single content repository.
Improved Performance: As the frontend is separated, developers can optimise it without being constrained by backend logic, improving site speed and user experience.
Scalability: Handling spikes in traffic can be more manageable because the content delivery is not tied to the backend processes.
Enhanced Security: With no direct connection to the database, the surface for attacks is minimised, enhancing security.
Choosing a sports-specific CMS can be beneficial because such systems are tailored to handle the unique demands and content types pertinent to sports content management. Additionally, sports-specific CMS platforms may integrate seamlessly with live-streaming technologies, ticketing systems, and merchandise sales, providing a comprehensive toolset optimised for sports organisations and media outlets.
While a CMS focuses primarily on managing and publishing textual content and basic media files like images and videos, a Digital Asset Manager (DAM) is specialised software designed for storing, organising, and retrieving rich media files. A DAM system often includes more sophisticated features for handling large volumes of digital assets, such as advanced metadata tagging, and conversion capabilities between different media formats. In essence, while a CMS manages all types of content including text, a DAM is focused specifically on efficient and secure management of digital media assets.
