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Sports Sponsorship Sales

Maximise the efficiency, reliability & integrity of digital commercial assets

Reduce costs and increase revenue across LED display and other digital outputs from a centralised asset and inventory management system.
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Asset Allocator
Sell, allocate, schedule

Sell, allocate, schedule

This single source solution enables users to efficiently sell, allocate, schedule and monitor digital assets. A centralised online environment eliminates the need for offline tracking and inefficient media transfer methods, reducing user error and creating clear audit trials and performance metrics.

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Why Cortex?

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Simple and easy to use

User-first design, built in media libraries and advanced scheduling systems for running orders and minute allocation saves countless operational hours and sets users up for scale.
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Seamlessly connected

Asset Allocator is fully integrated with Cortex’s Digital Asset Manager for efficient media storing and sourcing. Asset Allocator can also sync with other digital stadium display systems, with even greater efficiencies when syncing with Cortex’s Cast Playout Software.
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Revenue driving

Second-by-second allocation offers the ability to create unrivalled sales packages, with the brand-facing proof centre instantly demonstrating value to sponsors and encouraging them to scale up their ad spend.

Key features

Efficient set up

Efficient set up

Quickly set up sales opportunities for both event moments (pre-match, half-time etc) and for specific display systems (perimeter, mid-tier or virtual).
Flexible sales allocations

Flexible sales allocations

Sell and allocate minutes to brands with the added ability to subtly upweight minutes to fulfil unsold allocations or offer as a bonus to top buying brands.
Seamless operational handover

Seamless operational handover

Operational teams work on the same platform, managing events including adding relevant brand media and securing internal and external approvals.
Scalable running orders

Scalable running orders

With allocations made, media added and approval secured, the operational team can define second-by-second running orders to maximise visibility of all brands.
Value-driven proof centres

Value-driven proof centres

Reporting includes playback, time-stamped records and match events, with the ability to upload clips or screenshots from social media, add QA notes. Brand specific proof centres mean representatives can quickly assess the value of their investments.

Complementary products

Cast Playout Software
Cast Playout Software

For a seamless exchange of running orders and audit logs.

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Ready to get online and centralise inventory?
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Asset Allocator FAQs

  • Asset Allocator is a centralised software solution designed to optimise the sale, allocation, scheduling, and monitoring of digital assets for rights holders. It targets users managing assets across multiple digital outputs, such as in-stadium LED displays, ensuring efficient and effective media management. By consolidating asset management into a single online platform, Asset Allocator eliminates the need for outdated offline tracking methods, enhances accuracy, and streamlines operations.

  • Asset Allocator helps reduce costs and increase revenue by improving the efficiency and accuracy of managing digital assets. The platform automates the scheduling and allocation processes, reducing the likelihood of human error and the need for manual intervention. This not only lowers operational costs but also optimises asset utilisation, ensuring that digital displays and outputs generate maximum revenue. Additionally, the system's centralised nature allows for better tracking and analysis of asset performance, helping to identify profitable opportunities and areas for improvement.

  • Asset Allocator's key features include centralised asset and inventory management, automated scheduling and allocation of digital outputs, real-time monitoring of asset performance, and comprehensive audit trails and performance metrics. These features collectively ensure a streamlined process from the sale of digital space to the monitoring of deployed content. The platform's user-friendly interface also supports easy access to data analytics, which aids in strategic decision-making and enhances overall operational efficiency.

  • Asset Allocator enhances audit trails and performance metrics by providing a transparent and accountable system for tracking every aspect of digital asset management. The platform records detailed logs of all transactions and changes, creating a clear and comprehensive audit trail. This not only helps in maintaining regulatory compliance but also enables users to closely monitor and evaluate the performance of their assets. By accessing real-time data and historical performance analytics, stakeholders can make informed decisions to optimise their digital asset strategies.