With the implementation of the Cortex Single Sign On and Fan Data Platform products to build a rich and actionable database, Premiership Rugby has seen a significant increase in engagement, especially across their commercial partners.
A key objective for PRL, being able to target content ‘to the right fan in the right moment' has enabled them to prove real value and return on investment to brand partners on the power of data driven and branded assets.
In the 23/24 season, EuroLeague saw an uplift in engagement across all digital platforms and social channels. Notably on app and web the utilisation of Cortex engagement tools like Live Blog and Polls created direct, in the moment interactions, feeding digital behavioural data into the Fan Data Platform to enrich fan profiles.
Underpinned by Single Sign On, the combination of these high-density fan records with Cortex’s segmentation tool, Audience Builder, empowered EuroLeague to deliver more relevant and timely content, for both internal and external brand campaigns.
Integrating the Cortex Single Sign On (SSO) into front end platforms has helped Six Nations provide a more seamless user journey for fans whilst driving uplifts in user registration and their contactable database.
Selecting an SSO with social, Google and operating system login options gave Six Nations the opportunity to deliver an efficient and flexible user experience for rugby fans looking to quickly and efficiently register; minimal interruption for the fan, maximum impact on the Six Nations data strategy.
With a goal of creating the ultimate digital experience for fans, in order to engage, grow and commercialise its global supporter base, CPFC selected, CPFC selected several core Cortex products to power premium digital channels as part of their overall digital transformation project.
Working with frontend partner InCrowd, the Cortex Content Management System, Single Sign-On (SSO) and Fan Data Platform (FDP) were seamlessly integrated to create a connected and cohesive digital ecosystem for CPFC fans, helping to drive increases in engagement and revenue across the board.
Built on an established and strong legacy relationship, Cortex products have been powering RFL content and data strategies since the introduction of the Our League membership in 2015.
Integrating with other service providers across streaming, ticketing and rewards, the Cortex Fan Data Platform has been vital in engaging and expanding the Rugby League fanbase and community across both spectators and participants. In addition, hyper-personalisation and the ability to prove value has helped solve long standing marketing and commercial challenges for the League and its brand partners
The European Volleyball Confederation (CEV) implemented the Fan Data Platform in October 2023 in order to source and collate a broader range of owned and third party data, resulting in a significant growth in their marketable email audience.
A lead objective for the CEV was the ability to market it's streaming platform effectively whilst adhering to TV partnership deals in certain regions. CEV is now able to capture, optimise and utilise location data in a centralised platform with location known for 96% of their total database.
The Cortex Content Management System, Single Sign On, Fan Data Platform and personalisation tools help inform, engage and maintain URC’s international fanbase.
The Fan Data Platform and connected SSO have driven significant database growth for URC, both in terms of volume and the number of data points held per fan. Data is drawn from multiple sources into a single source of truth that powers relevant and personalised content based on demographic, transactional and digital usage data. In addition, the personalisation capabilities of the CMS power localised sponsorship initiatives, creating more revenue opportunities from digital inventory.
SA20 implemented several Cortex products to drive engagement and database growth for the launch of their inaugural tournament in 2023.
With a centralised authentication system, SA20 has driven significant increases in total database and data density, alongside high rates of marketing opt-ins from fans entering competitions via Cortex’s Forms tool. After the success of the 2023 tournament, SA20 entered into a partnership with VML to build a new premium web destination for SA20 fans, seamlessly built on top of the Cortex CMS and utilising Cortex’s Digital Activation tools. SA20 has also boosted personalisation for fans and driven incremental value for brand partners, hyper-targeting fans using Audience Builder within the Fan Data Platform.
