Fan Data Management | CIAM Solutions

Fan data for revenue generation

Current data challenges

With fan data often siloed, untracked and not comparable to the size of total addressable audiences, upselling and creating revenue opportunities against connected behavioural and transactional data remains a challenge.

Go beyond transactional data

Behavioural data enhances any data platform by telling the true story of the fan; insights show that organisations that leverage behavioural data outperform competitors by 85% in sales growth, and more than 25% in gross margin (McKinsey).

With targeted and personalised content and messaging Cortex customers are seeing a significant shift in engagement and increase in revenue.

Crystal Palace FC saw a 150% increase in video subscription revenue, whilst Premiership Rugby recognised that 76% of 22/23 ticketing revenue was driven by targeted communications.

Key products

Data & Marketing

Single Sign-On

A composable identity management tool that creates a unified experience across all digital touchpoints to optimise user registration, capture relevant data and create deeper audience profiles.

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Data & Marketing

Fan Data Platform

Empowering rights holders to take control of how they utilise data with a suite of easy-to-use and highly efficient tools for data sourcing, management, segmentation, hyper targeting and reporting.

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Data & Marketing

Fandom Engine

The Fandom Engine is a suite of gamification APIs that enable you to build audience retention, connect with global audiences, supercharge data enrichment and grow your value per fan.

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