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How To Guide: Harnessing the Power Of Sports Content Personalisation

Cast LED Playout Software

Efficient & intuitive playout software

Cast Playout Software offers smart engineering, operational efficiencies and pixel-perfect LED output with the power to drive new revenue with direct fan interactions and TV facing sponsor activations.
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Cortex Cast Playout Software

Scalable and reliable

Cast Playout Software powers scalable and reliable LED display and integrated AV output with the added ability to make real-time playlist changes to keep up with dynamic live environments.
15
North America
97
Europe
11
Africa
24
Asia
41
Australasia

188 stadiums and venues worldwide, including:

Why Cortex?

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Simple and easy to use

Built with UX and efficiency as key priorities, Cast Playout offers a wide range of built-in tools and additional plugins, making it the most efficient and user-friendly software on the market.
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Seamlessly connected

Mobile technology and fan activations can be integrated with screen control and graphics. Additionally, Cast can be integrated with other production facilities in the stadium for fully immersive “stadium takeovers”.
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Revenue driving

The flexibility and capabilities of the Cast Playout Software significantly increases sponsorship sales windows.
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FIBA World Cup - Unilumin

Key features

Templates

Templates

Cortex Cast uses an intelligent, optional template system which allows content to be duplicated multiple times, but edited just once.
Hot Keys

Hot Keys

Giving the operator and organisations complete flexibility to be creative in building up the atmosphere around key events, Hot Keys are instant interruptions that are simply bound to a function key on the keyboard.
Audit Logs

Audit Logs

Automatically log all content which has been live on the boards to a CSV file. Information regarding time, duration, zone and file description will be logged.
Module Chains

Module Chains

The flexibility to control non-uniform perimeter LED resolutions from the same machine. Advanced module chains allow you to use non-uniform cabinet resolutions in module chains.
Zone Creation

Zone Creation

Operators can create custom content zones around the perimeter boards, with chosen content automatically scaling and tiling within its assigned zone. Each zone can optionally have its own independent playback or combined controls.
Auto-Gen Playlists

Auto-Gen Playlists

Operators can automatically generate an evenly distributed playlist from several unique items of content.
Asymmetric Pixel Pitch Correction

Asymmetric Pixel Pitch Correction

Cast is the only software on the market that allows for instant correction content to fit perfectly on LED boards and screens with asymmetric pixel pitch.
Automatic Sizing and Tiling

Automatic Sizing and Tiling

Cast is engineered to deal with LED setups or supplied media that don't perfectly match with automatic resizing and tiling as required. No additional work is required to re-export content at different resolutions.
UEFA Compliance

UEFA Compliance

The inclusion of several key features mean that Cast is fully UEFA compliant including redundancy licences allowing a second PC to run in complete sync with the primary, seamless switching over if there is a fault with zero playout downtime.
Sun Shader

Sun Shader

Built as part of UEFA compliance functionality, Sun Shader is now available to all Cast users, ensuring LED content is visible in all conditions.
Colour Correction

Colour Corrector

Also part of UEFA compliance, RGB editing gives the operator the ability to enhance or reduce the colour of content, adjusting either media itself or to a certain module, zone or broadcast.
Crossfade

Crossfade

Crossfade delivers a seamless transition effect to smoothly blend one piece of content into another, creating a more professional delivery of content and advertisements alongside an improved viewer experience.
Fan polls and result
Stadium exterior LEDs
Decibel meter
Sun shader
Zone setup

In-stadia activations

Create a bespoke entertainment package for fans from a product portfolio specifically researched and developed to enhance the in-stadia fan experience, connect audiences around the world and drive greater value for brand partners.
See them in action - book a demo
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Fan Images with Seyu
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Live Stats
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Live Text
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Live Scores
ballot
Live Voting
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Countdown Clock
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Decibel Meter
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Webview
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Screen & Video Capture
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Custom Integrations
Fan Polls displayed on LED boards using Cast
Fan poll and result
Fan Photos with Seyu
Fan Photos with Seyu
Scorecard displayed using Cast
Scorecard
Live Fan Voting
Live Fan Voting
Typical playout using Cast in-stadium
Typical playout
Countdown Clock
Countdown Clock
Advanced playlists using Cast on LED boards
Typical playout
Ready to transform your LED display?
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Cast Playout Software FAQs

  • Playout software is a specialised type of content automation system that manages the delivery and playback of content to digital displays, such as LED boards and screens within a stadium setting. This software enables the seamless playback, scheduling, and live manipulation of media to enhance the spectator experience during sports matches, concerts, and other live events. It typically supports multiple features such as real-time updates, zone-specific content control, and integration with live feeds, allowing operators to dynamically adjust visuals and sounds to match the pace and atmosphere of the event. The software ensures high-quality, synchronised content delivery on large-scale LED boards, ribbon boards, scoreboards, and other AV outputs, crucial for engaging fans and delivering sponsor messages effectively.

  • Cast Playout Software enhances fan engagement by providing operators with the ability to make real-time updates and creative adjustments during live sports events. Features like HotKeys give operators the flexibility to spontaneously build atmosphere around key moments, engaging fans more directly. Additionally, the ability to create custom content zones and execute seamless transitions with Crossfade effects ensures a dynamic and immersive visual experience that keeps fans entertained and engaged throughout the event.

  • Cast Playout Software is fully UEFA compliant, ensuring it meets the stringent standards required for high-profile sporting events. Key compliance features include redundancy licences, which allow a backup PC to run in sync with the primary system, enabling seamless switching with zero downtime in case of any hardware failure. Furthermore, the Sun Shader feature ensures that LED content remains visible under various lighting conditions, crucial for daytime matches and events with variable weather conditions.

  • Cast Playout Software is uniquely equipped to handle various LED configurations, including non-uniform resolutions and asymmetric pixel pitches. The Module Chains feature allows for the control of LED boards with different resolutions from the same machine, while Asymmetric Pixel Pitch Correction ensures that content fits perfectly on screens, regardless of their layout or pixel size discrepancies. This adaptability is crucial for maintaining visual consistency and quality across complex and custom LED installations at large venues or during significant events.