Campaigns Manager enables rights holders and brands to more accurately activate, measure and optimise adverts, branded content and messaging across internal and external marketing campaigns. This central reporting system tracks fan facing digital content, activations, messaging and in-stadia real estate.
Quick Success Story: Premiership Rugby were able to track a 216%* increase in their CTR on website advertising, whilst SA20 have seen a 120%* spike in CTR across email campaigns.
*as of March 2024
Campaigns Manager software is a tool designed to help businesses plan, execute, and monitor marketing campaigns across multiple channels. It streamlines the process of managing marketing activities, enabling users to create, schedule, and analayse campaigns from a centralized platform. This software often includes features such as audience segmentation, automation of communications, performance tracking, and integration with various digital marketing tools and platforms.
Campaigns Manager software typically integrates seamlessly with a wide range of marketing tools, including CRM systems, email marketing platforms, social media management tools, analytics services, and content management systems. These integrations allow for the automatic exchange of data between systems, which enhances the efficiency of campaign execution, ensures consistency in data management, and provides a holistic view of marketing efforts and customer interactions.
Yes, Campaigns Manager software can significantly improve the ROI of marketing campaigns by providing advanced targeting capabilities, automation of repetitive tasks, and detailed analytics. These features enable marketers to reach the right audience with tailored messages, optimise campaigns in real time based on performance data, and make informed decisions that maximize campaign effectiveness and budget allocation.
Using Campaigns Manager is essential for efficiently orchestrating and monitoring your marketing campaigns across multiple channels. It automates the coordination of various tasks, from scheduling and deploying campaigns to analysing their performance and adjusting strategies in real time. This not only saves time and reduces human error but also enhances the effectiveness of your marketing efforts by enabling precise targeting, consistent messaging, and immediate response to analytics insights.
