AI advances the need for elevated data security
How do the consistent technical advancements of AI pull even the lightest touched technology users to the forefront of account security?
We can peak into the evolution of technology adoption by looking at the evolution of event ticketing. Ticketing has evolved rapidly from purchasing online and receiving tickets in the post or collecting at the box office, to the existing world of digital and NFC enabled tickets which never become more than a digital asset within a device.
This technology landscape is again being shifted, crossing over with more and more aspects of normal day-to-day life including login journeys and two factor authentication (MFA) that enables consumers to interact with banking, social media and all other daily used apps.
These advancements in ticketing technology provide the ability for the fans to complete the discovery, purchase and event entry steps from a single device and with ease, but also creates more user awareness of the positive impact new technology can have on their overall experience.
Sports fans are beginning to expect these seamless experiences as the norm in regards to engaging with their sports. They want to interact with websites and apps that have been designed to capture and retain attention by providing every aspect of a sports fan experience, before, during and after any event.
Whilst you're reducing risk of engagement drop off and loss of physical assets like tickets and prizes, completely digital environments also open up questions around online security. With increasing sophistication of technology comes increasing sophistication of “bad actors” or “hackers” who are able to break passwords within seconds.
Therefore the next logical step in this evolution is to significantly increase security measures and this is where a secondary security step like multi-factor authentication can be the hero.
This in turn also provides a powerful story for the sports organisation itself to share to the world, offering their fans huge advancements in both technology and data security creating positive output and proof that sport specific secure technology needs to see mass adoption in order to advance and protect the sports industry and sports fans alike.
