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Insights

Forget AI for AI’s sake, sport needs industry-specific technologies for industry-specific challenges

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With a shift towards digital platforms, sports organisations are looking for more sophisticated ways to understand and connect with their fans

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Today’s sports fans are consuming content in new ways, across multiple platforms, and in varied formats. Organisations need to right technology to deliver.

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Why SSO is crucial for modernising your access management and security practices

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Fan engagement in professional sports is undergoing a profound transformation, driven by technological advancements and changing fan expectations.

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This is the future; build audience retention on owned channels, connected with fans around the world, supercharging data enrichment and growing value per fan.

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