"We now have the ability to capitalise on new data to deliver personalised marketing campaigns that engage our fans across all channels, drive key revenue streams and offer partners a more sophisticated sponsorship proposition."
“The Cortex Cast Playout Software is incredibly efficient in helping our team upload and manage content across multiple platforms, which is having a significant impact in reducing our costs and improving our revenue opportunities. The speed at which the software evolves with LED technology is also a major benefit to us.”
“Everything we do at Arsenal has the supporter at its heart. I’m delighted to work with Cortex to introduce new technology and techniques that will help us deepen the connection we have with our supporters around the world, and how we can use that to better serve them.”
“Cortex products have enabled us to take our digital transformation to the next level by focusing on fan personalisation, fan data, fan engagement & experience, while increasing our commercial inventory across our digital touchpoints.”
Fan engagement in professional sports is undergoing a profound transformation, driven by technological advancements and changing fan expectations. By embracing these latest trends, sports organisations can not only enhance their connection with fans but also unlock new revenue opportunities and build a more loyal, engaged fan base.
This is the future; build audience retention on owned channels, connected with fans around the world, supercharging data enrichment and growing value per fan.
Learn how to implement fan segmentation for sports teams using strategies that enhance engagement, boost revenue and improve the overall fan experience.
